Samsung launches Better For [Your Life] Campaign to help customers enjoy even more of what they love.

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Samsung South Africa just announced its Better for [your life] campaign, which is designed to highlight how the company’s diverse range of products serves as an enabler for improving customer’s daily experiences. From cutting edge home appliances, to stylish and immersive TVs, efficient air conditioners and productivity boosting monitors, our line-up empowers users to elevate and enhance their lifestyles with convenience, comfort, and stylish innovation. The campaign is also supported by great offers which are available from 20 March to 05 May 2024 T&C’s apply.

In a world where technology increasingly shapes our daily lives, Samsung is committed to helping customers enhance their productivity, entertainment, as well potentially improving their health and well-being.  At the same time, the hybrid living trend continues to spark interest in technologies that add new levels of flexibility to consumers’ homes. This leads consumers to seek more convenience not only in the kitchen but throughout the house, driving demand for connected and customised experiences that streamline more aspects of daily life. With the effects of climate change becoming more apparent and energy prices fluctuating, the sustainable living trend is expected to continue in 2024. This, in turn, will drive demand for appliances that empower users to save energy and reduce their electricity bills.

Utilising the integrated capabilities of SmartThings, Samsung is dedicated to illustrating how consumers can seamlessly connect their devices and effortlessly manage their homes. This underscores the daily reality of device experience for customers, while also emphasing Samsung’s commitment to showcasing just how simple it can be done. The Better For [Your Life] campaign is underpinned by three main pillars, i.e. Better For [Energy Savings], Better for [Your Interior] and Better for [Your Day].

“We’re excited to introduce this campaign that goes beyond just great deals. Our mission has always been to enhance the quality of our consumers’ lives through cutting-edge technology. This campaign is a demonstration of that, offering not just products, but experiences that bring convenience and joy to your everyday life. From our latest smartphones, smart home appliances or electronics, our products are designed with the consumer in mind. Take advantage of these offers and experience the innovation that makes Samsung Better For Your Life,” said Mike van Lier, Vice President of Consumer Electronics at Samsung South Africa.

The Better for [your life] campaign is an opportunity for customers to get themselves great products and experience the best in innovation. Offers include a wide range of Samsung’s premium products, including lifestyle TVs, refrigerators, microwaves, washing machines, smart monitors, air-conditioners, smartphones, wearables, and hearables. This initiative allows customers to upgrade their lifestyles.

Better for your life

Samsung products have revolutionised daily life in countless ways, offering innovation and reliability across a spectrum of technology. The company’s range of home appliances integrates smart features, saving time and energy while ensuring convenience and comfort. Whether it’s a sleek television offering immersive entertainment, a refrigerator that keeps food fresher for longer while using less energy, or wearable devices that promote healthier lifestyles, Samsung products seamlessly integrate into daily routines, enriching lives with their blend of functionality and style.

Products such as The Frame, The Serif, NEO QLED and OLED TVs, The Freestyle, and the Soundbar redefine home entertainment by providing beauty and immersive audio visual experiences that could take your leisure time to new heights. With a selection of smart gaming monitors with dynamic displays, intense colours, and rapid response times, Samsung wants you to bring your A-game when you work and play.

Better for [energy savings]

Energy efficient products are also on offer. Samsung’s renowned commitment to energy-saving goals is evident in products like the Bespoke refrigerator, which monitors and controls energy consumption through SmartThings. The WindFree air conditioner’s motion-detecting eco-cooling optimises power usage, contributing to overall household energy efficiency. The Bespoke AI washing machine and dryer prioritise efficiency, reducing water and energy consumption while helping you save on energy costs.

Better for [your interior]

Creating your dream home is a journey of envisioning comfort, efficiency, and style, and Samsung products and home appliances can be central to realising this vision. Imagine walking into a living room adorned with a state-of-the-art Samsung The Frame TV, which is designed to look like a slim picture frame, giving you access to a wide range of art galleries in the comfort of your home, all made possible by the Samsung Art Store. In the kitchen, Samsung’s range of Bespoke refrigerators, microwaves, washing machine and dishwashers seamlessly blend functionality and aesthetics, making meal preparation a breeze while elevating the design of your kitchen space.

Picture a laundry room equipped with Samsung’s innovative washer and dryer units, offering advanced features like AI-powered laundry assistant and eco-friendly operation, ensuring clothes are always fresh and clean with minimal environmental impact. Samsung products cater to every aspect of modern living, transforming your house into the dream home you’ve always desired, where convenience, comfort, and sophistication converge effortlessly.

Better for [your day]

For those pursuing fitness goals, the combination of The Serif TV, Soundbar, and Galaxy Watch 6 could help you transform your home into a fitness haven and enjoy workout sessions that not only entertain but also contribute to your overall health and wellness.

For more details on the promotion and all its deals, go to

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