The 25th Expert Annual Trade Show took centre stage on Wednesday, 6 August 2025, at the prestigious Emperor’s Palace in Gauteng, South Africa—a landmark event that marked a quarter-century of excellence, innovation, and enduring relationships in the appliance and electronics retail industry.
As a national group of leading owner-managed, independent retailers, Expert South Africa once again brought together the best in the business, hosting over 360 dealers and showcasing the latest and most exciting technologies from more than 85 top suppliers.
Hello Future: A Theme That Sets the Tone
This year’s theme, “Hello Future,” reflected the rapid evolution of the retail technology landscape. From smart appliances to AI-powered gadgets and sustainable energy solutions, the future is not only near—it’s already here. The show highlighted how today’s innovations are redefining the way we live, work, and play, with a strong focus on AI, sustainability, and wellness.
Innovations That Matter: Smarter, Greener, Healthier
The trade show floor buzzed with energy as suppliers unveiled cutting-edge products across key categories including:
- Hi-Tech, TV & AV
- Major & Small Appliances
- Mobile & IT
- Gaming & Alternative Power
- Furniture, Outdoor & Bedding
What set this year apart was the strong alignment with future-forward values:
- AI (Artificial Intelligence): From smart TVs to intelligent washing machines, AI is revolutionising user experiences, creating more intuitive, personalised, and responsive interactions that drive satisfaction and customer loyalty.
- Eco-Friendly Solutions: With rising consumer demand for sustainable living, brands showcased energy-efficient, recyclable, and environmentally conscious products that appeal to today’s eco-aware shoppers.
- Wellness-Centric Products: As wellness becomes central to daily living, products that promote healthier lifestyles.
Beyond Business: Unmissable Deals and Exclusive Incentives
In addition to exploring innovations, attendees were treated to exclusive Expert Trade Show Specials designed to give dealers a competitive edge heading into the last quarter of the year.
Adding to the excitement, suppliers sponsored over R160,000 in lucky draw prizes, with one lucky attendee cracking the code to win a brand-new Galaxy AI Ring. The stakes were even higher for the Expert Trade Show Incentive, where the 18 top-performing dealers will win a luxurious trip for two to the five-star Sheraton Jumeirah Beach Resort in Dubai.
Connecting the Industry, Shaping the Future
As Expert South Africa celebrates 25 years of the Annual Trade Show, the message is clear: this platform remains vital for connection, growth, and transformation in the industry. By bringing together forward-thinking suppliers and driven dealers, the trade show continues to shape the trajectory of South Africa’s retail space empowering independent retailers with insights, deals, and tools to thrive in a dynamic market.
Here’s to the next 25 years, and to a future that’s smarter, more sustainable, and more personal than ever.
