This month, the Expert International AGM was held where we met and engaged with Expert countries in the beautiful city of Cape Town, South Africa.

The three-day visit was not just a meeting of minds but also an opportunity to witness the operational excellence at Expert Tafelberg stores.


Amidst the picturesque backdrop of Cape Town, our delegates gathered for a conference. Discussions on cutting-edge technology and sustainable business practices ignited fresh ideas, fostering an environment of innovation and forward-thinking within the Expert Group.


Our delegation had the pleasure of immersing themselves in the beauty of Cape Town and explored the renowned wine estate of Groot Constantia, while the partner program allowed their partners to experience the  beauty and all that Babylonstoren Estate has to offer.  The taste of exceptional South African wines was a true highlight, enhancing the cultural exchange during this memorable visit.

A gala dinner at the authentic Gold restaurant added a flavorful touch to our South African experience. Surrounded by the rich tapestry of African cuisine and entertainment, our Expert family savored the essence of true hospitality.

Reflecting on this incredible journey, Jonny Aarons, CEO at Expert Stores South Africa, expressed his gratitude, stating:“ It was a wonderful experience being able to host our Expert family members from Europe and we are immensely grateful to everyone that took the time to travel to South Africa and their contributions in making the event such a success.“


Big thank you to all #expert countries joining and The Expert South Africa team for organization!

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