THE ILOVEBOOBIES STORY – “YES THE NAME RAISES AN EYEBROW, THAT’S THE POINT, WE ARE HERE TO TALK ABOUT BREAST HEALTH, BOLDLY – WE ARE UP AGAINST CANCER, THERE IS NO MESSING ABOUT HERE”
October is Breast Cancer Awareness Month, which is marked in countries across the world, and helps to increase attention and support for awareness, early diagnosis, and treatment as well as palliative care for women facing this disease. The majority of women who die from breast cancer live in low and middle-income countries, where most women are diagnosed in late stages due to a variety of factors. These include limited awareness on the part of the public and health care providers, and the lack of access to timely, affordable and effective diagnosis and treatment.
In 2016, a breast cancer awareness campaign between ILoveBoobies & the Cancer Association of South Africa was formed. Their mandate is to educate and perform clinical screenings for South African women who have limited funds and access to medical facilities.
ILOVEBOOBIES is a non-profit company raising funds by selling cool apparel to provide free breast cancer screenings for women in rural communities. Their apparel allows you to buy cool sportswear, make a donation, get a receipt, and show others that you are supporting a great cause. All of their products are locally manufactured by South African women and are premium quality so that you receive only the best for your contribution.
They also have 120 brave volunteer brand ambassadors all around the world who share the ‘early detection can save lives’ message and set a good example of what healthy, good energy living is all about. They embrace the ILoveBoobies name and cause proudly. Raising awareness and funds is hard work, but not if you are having fun while doing it. We know that by leading a healthy and active lifestyle you will greatly reduce your lifetime risk of cancer.
That’s one of the many reasons why Expert South Africa chose to participate in the wonderful Imagine Race, a two day virtual event that took place on the 23 and 24th of October. You could choose to run, cycle, swim or walk. The Imagine Race is a way in which ILoveBoobies can easily help make breast cancer screening accessible to thousands of South African women & breast cancer effects all of us!
Have a look at ILoveBoobies website and see where YOU can make a difference!
Checkout our social pages to see all the staff that participated in the Imagine Race. Thank you to all who wore pink for #breastcancerawarenessmonth.