Philips, the global number one Airfryer brand*, is proud to announce that the Philips Essential XL Connected Airfryer, has won Product of the Year in South Africa for 2022. The award recognizes innovative and impactful products that are inspiring technologies in small appliances, electronics as well as fast moving consumer goods.
Established over 30 years ago in France, Product of the Year currently operates in over 40 countries with an effort to guide consumers to the best products in their market and reward manufacturers for quality and innovation. The 2022 awards independent research study of over 2,000 households were managed by Kantar.
Troy Gower, Philips Domestic Appliances Country Lead Africa said: “We are honored to receive this Product of the Year Award for our Connected Airfryer. At Philips Domestic Appliances, our purpose is simple yet powerful: to help people turn their houses into homes. Through meaningful innovation, we improve the lives of people, helping them to lead healthier and happier lives every day. We have been developing the technologies for the future with sustainability at the core.”
Lawrence Loyson, Philips Domestic Appliances Consumer Marketing Lead Africa said: “Our Philips Connected Airfryer offers a new way of healthy and tasty cooking. Philips Domestic Appliances created the Essential XL Connected Airfryer as an innovative solution to help our consumers raise their cooking skills with minimal effort. An additional benefit of cooking with the Philips Airfryer is that cooking is up to 45% faster and you can save up to 50% energy vs. using your oven**. And that’s not all: the Philips Essential XL Connected Airfryer can connect to the NutriU app to help consumers discover hundreds of recipes and guide them through the cooking process step by step.”
Maximum taste, minimum fat
Philips Essential XL Connected Airfryer uses patented Rapid Air technology to circulate hot air around a grill component. The result is “perfect” cooked and crisped food with 90 percent less fat than would be present with oil frying. You can enjoy delicious food that’s crispy on the outside and tender on the inside with maximum flavour and minimum fat.
Cooking is faster and more convenient than ever with the Philips Essential XL Connected Airfryer. Thanks to instant heat and Rapid Airflow technology, your food will cook 1.5 times faster than in an oven. Best of all, you don’t need to preheat your Airfryer. Just turn it on and start cooking.
Philips Airfryer & NutriU. The ultimate cooking experience.
The NutriU app will take our consumers on a culinary journey, where they can discover new dishes from salmon with asparagus, eggs benedict and ratatouille. Level up your cooking skills with handy tips and tricks, while creating dishes that you will be proud to serve. From your very first tap, NutriU will improve your cooking skills and help you discover the joy of creating healthy, nutritious meals from the hundreds of recipes available.
NutriU is intuitive and easy to use. Connected to the Philips Essential XL Connected Airfryer, choose a recipe, send it to the Airfryer, and monitor the progress of your food from the comfort of your couch. When your dish is done, you’ll receive an alert. Browse the NutriU app and consumers will find firm local South African favourite recipes as tried, tested and uploaded by our devoted consumers.
Fry. Bake. Grill. Roast. Remotely. The effortless way to unleash your inner chef.
*Source Euromonitor International Ltd; Air fryer is per light fryers category definition; retail volume sales in units, 2021 data.
**Cooking one chicken (AF setting 160C no preheat) or salmon fillet (200C, no preheat) vs using an A class oven. Internal test lab measurement.
About Philips Domestic Appliances
Philips Domestic Appliances has a simple yet powerful purpose: helping people turn their houses into homes. The company offers innovative digital products across kitchen appliances, coffee, air, garment and floor care ranges. The successful product ranges include the renowned Airfryer, Fully Automatic Espresso Machine with LatteGo, the Perfect Care Elite steam generator, Air Purifier and SpeedPro Max vacuum cleaner. Philips Domestic Appliances is headquartered in Amsterdam and has innovation, manufacturing and commercial centers across the globe, with a footprint in over 100 countries. Philips Domestic Appliances employs approximately 7,000 talented and diverse employees who bring innovation to consumers and help people turn their houses into homes every day. Philips Domestic Appliances is a former business division of Royal Philips.
